Challenges
Founded in 2020 with a small staff, True You Weight Loss needed to first establish its unique brand identity, then begin to attract prospective patients. As leads increased along with the staff, however, that led to new challenges, from how to organize expanding offerings and content on the website, to how to best nurture the prospects in a more efficient, automated manner. At the same time, increased competition required unique strategies to differentiate and position the practice as a leading provider in the market.
Strategy
After the development of a brand that conveyed its professionalism, energy, and passion for weight loss and desire to see transformation in its patients, the website soon followed with content to demonstrate their expertise in the field. As the practice grew, so did the range of tactics, from digital advertising, to custom Spanish content, to the development of an automated system by which prospects could move through the sales funnel.
